Victoria Johnson
I combine 5 years of B2B sales experience with SQL, Power BI and Excel to analyse revenue, customers, profitability and operations, and turn the findings into clear recommendations for the business.
SQL · Power BI · Excel · Tableau · Python
Remote · Available in US EST hours
The business questions I work on, and the projects that show it.
Where revenue is falling, where profit is leaking, and which discounts, products or regions are behind it.
Global Superstore · Vrinda Store
Who buys, who comes back, which segments drive revenue, and when to re-engage customers.
Olist · Vrinda Store
KPI dashboards and management reports that show where operations slow down and where to act first.
Hospital ER · London transportEach project starts with a business question and ends with a recommendation.
$12.64M in sales but only $1.47M profit. 30% of orders lose money, and orders discounted over 30% run at a -51% margin. I built a 4-page Power BI report to show where and why.
Power BI · DAX · Power Query
Revenue dropped from Rs.1.83M in March to Rs.1.46M by November. I traced most of the drop to female customers on Amazon and Myntra and estimated a Rs.2M recovery opportunity.
SQL · Excel · Power BI
I analysed 93,358 customers with SQL. Repeat buyers spend 92% more and return after about 81 days, so I recommended a win-back campaign around day 55 to 65.
MySQL · Python · Power BIThe tools behind the projects on this site and my day-to-day sales work.
Before analytics, I worked in sales. I qualified leads, sent quotes, followed up with contractors and kept the CRM up to date. That work taught me what managers actually need from a report.
Today I'm looking for analyst roles where I can use both sides: the business sense from sales and the technical skills from analytics.
Read more about me →Open to remote Business Analyst, Data Analyst, BI and Sales or Revenue Operations roles. The fastest way to reach me is by email.